Written by Sonia Su

In the world of fashion and aesthetics, certain styles transcend fleeting trends and capture a sense of timeless sophistication. One such enduring and revered aesthetic is the "Old Money" style.

And since the last time I updated this article in September 2023, fashion trends like this one is still alive and people are still searching it, especially the younger generations. So let's update the article!

As I've come to see, this isn't just a fashion trend. In fact, this is all about avoiding overly trendy or flashy items. There are actually aspects of this concept that I unknowingly incorporate into my own style.

In this article, we explore the essence of men's Old Money Aesthetic, including its rich history, defining characteristics, and key elements that define this iconic and perpetually stylish way of dressing and living.

 

History of Old Money Aesthetic

The concept of "Old Money Aesthetic" has its roots in the social and cultural history of European and American aristocracy and the upper class. It emerged during the late 19th and early 20th centuries when wealth and social status were closely tied to heritage, lineage, and inherited fortunes.

This aesthetic reflects the lifestyle and values of established, often multi-generational, wealthy families. It is characterized by an emphasis on tradition, subtle sophistication, and a sense of timelessness. Key elements of "Old Money Aesthetic" include classic and conservative fashion choices, quality over quantity, and a preference for heritage brands and craftsmanship.

The term "Old Money" itself implies a sense of generational wealth, where fortunes have been preserved and handed down through the years. It stands in contrast to "New Money," which often signifies newly acquired wealth and may be associated with more ostentatious displays of affluence. Think style icons like Princess Diana.

This aesthetic is not limited to fashion but extends to various aspects of lifestyle, including home decor, art, and social etiquette. It embraces a sense of refinement and cultural appreciation, often valuing education, manners, and the arts.

Over the years, "Old Money Aesthetic" has evolved but has remained a symbol of enduring elegance and sophistication. It continues to influence fashion and personal style choices, inspiring individuals who appreciate the timeless beauty of classic design and the heritage of established brands.

 

What is "Old Money Aesthetic"?

"Old Money Aesthetic" is characterized by several defining traits and principles that set it apart as a symbol of timeless sophistication:

Understated Old Money Elegance

One hallmark is a commitment to understated fashion. This aesthetic values subtle and classic style over flashy or extravagant fashion choices. It embraces the idea of quiet luxury: true luxury doesn't need to shout; it speaks for itself through quality and timeless style and design.

Conservative Fashion Choices

This aesthetic favors conservative, traditional, and classic pieces. This includes well-tailored suits, classic dress shirts, and neutral colors like navy, gray, and earth tones. Accessories are often minimal and tasteful.

Quality Over Quantity

Rather than amassing a large quantity of clothing, adherents of this aesthetic invest in enduring, high-quality, timeless pieces, looking at fabric quality often with a deep-rooted appreciation and refined taste. These items are meant to last and improve with age, reflecting a commitment to both craftsmanship and sustainability.

Heritage Brands and Timelessness

The old-money world often prioritizes heritage brands with a long history of producing fine goods. These brands are associated with tradition, quality, and a sense of enduring style. These items can include the top polo shirts in classic hues or a classic blazer.

The old money lifestyle seeks to create a timeless look that transcends trends, and may find inspiration in 1920s style. Clothing and accessories are chosen for their ability to remain stylish and relevant year after year, despite its classic nature. Here are some of our bestselling dress shirts, including this white dress shirt and blue dress shirt.

Attention to Detail

Attention to detail is paramount. From well-fitted clothing to impeccable grooming, adherents of this aesthetic pay close attention to the finer points of their appearance.

Cultural Appreciation

This aesthetic values cultural and intellectual pursuits. It often includes an appreciation for the arts, literature, classical music, and fine dining.

Reserved Demeanor

This aesthetic extends beyond fashion and encompasses a reserved demeanor. It values discretion and modesty over overt displays of wealth or status.

Multi-Generational Wealth

While not a requirement, this aesthetic is often associated with families of multi-generational wealth, where traditions and values are passed down through the years.

Embrace of Tradition

Tradition is a central aspect of "Old Money Aesthetic." It cherishes customs, rituals, and practices that have stood the test of time.

Education and Manners

This aesthetic often places a high value on education and refined manners. Courtesy, etiquette, and cultural knowledge are esteemed.

Overall, "Old Money Aesthetic" represents a commitment to classic, enduring style, and a reverence for heritage, quality, and culture. It is a timeless and elegant way of approaching fashion and lifestyle choices that has persisted through generations.

 

"Old Money Aesthetic" Outfit Elements

The key elements of "Old Money Aesthetic" encompass a range of fashion and lifestyle choices that reflect a commitment to timeless elegance, sophistication, and a sense of heritage. These elements define the essence of this enduring aesthetic:

Classic Wardrobe

An Old Money wardrobe is characterized by classic and conservative clothing choices. This includes well-tailored suits, dress shirts, khaki pants, and blazers. Neutral colors like navy, gray, beige, and earth tones dominate, emphasizing timelessness over trends. Check out our guides on how a suit should fit, how a dress shirt should fit, and style tips for men.

Quality Over Quantity

Instead of amassing an extensive wardrobe, adherents of the Old Money Aesthetic prioritize quality. They invest in high-quality, durable clothing and accessories that stand the test of time. These items are meant to last and improve with age. Here are some of the best men's dress shirts and best suit colors.

Heritage Brands

Heritage brands with a rich history of craftsmanship and tradition hold a special place in Old Money fashion. These brands are chosen for their enduring quality and timeless designs. They often include names like style icons and brands Brooks Brothers, Ralph Lauren, and Burberry.

Minimalist Accessories

Accessories are kept minimal and tasteful. Timeless accessories, including watches, belts, and shoes, are chosen for their quality and simplicity, avoiding overly ornate or flashy designs

Timeless Footwear

Classic footwear choices include well-made leather dress shoes, loafers, and boots. These shoes are selected for their versatility and ability to complement various outfits.

Subtle Patterns

When patterns are used, they tend to be subtle and traditional, such as pinstripes, houndstooth, or subtle checks. Loud or flashy patterns are avoided.

Grooming and Personal Care

Grooming is a crucial element of "Old Money Aesthetic." Neat, well-maintained hair, and facial hair, along with impeccable personal hygiene, contribute to a polished appearance. Choose classic hairstyles, such as a side part or neatly combed styles. These classic hairstyles will help complete the look with old money outfits.

Cultural Appreciation

Old Money adherents often appreciate cultural and intellectual pursuits. They may have a fondness for classical music, fine art, literature, and theater, reflecting a commitment to cultural enrichment.

Conservative Values

This aesthetic is often associated with conservative values and a reserved demeanor. It values modesty, discretion, and politeness over ostentation.

Multi-Generational Wealth

While not exclusive to Old Money, this aesthetic is often associated with families of multi-generational wealth, where traditions and values are passed down through the years.

Embrace of Tradition

Tradition is a central element, and adherents may have customs, rituals, and practices that have been maintained for generations.

Education and Manners

Education and refined manners are highly valued. Courtesy, etiquette, and a cultivated manner of speech are integral to the Old Money way of life.

In essence, "Old Money Aesthetic" represents a commitment to enduring style, quality, and cultural appreciation. It reflects a timeless and sophisticated approach to fashion and lifestyle choices that prioritize heritage, refinement, and a sense of understated elegance.

 

The Donts of Old Money Aesthetic

The old money aesthetic embodies a style deeply rooted in tradition and subtlety. This aesthetic reflects a sense of enduring sophistication and understated wealth that transcends generations. Think style icons like Princess Diana.

Adopting this style means understanding not only what to wear but also what to avoid. Here is an exhaustive list of the don’ts to help you navigate the old money aesthetic:

Avoid Flashy Logos and Ostentatious Displays of Wealth

Old money style is all about subtlety. Avoid clothing and accessories with large, conspicuous logos or brand names. The emphasis should be on the quality and craftsmanship of the items, not the brand's prominence. Flashy displays of wealth are considered gauche and are contrary to the understated elegance that defines the old money look.

Steer Clear of Trendy or Overly Fashionable Items

Trend-driven fashion items often have a short lifespan and can make your wardrobe look dated quickly. Instead, focus on classic pieces that have stood the test of time. Trends come and go, but the old money aesthetic values enduring style over fleeting fashion fads.

Don’t Wear Bright, Bold Colors

The old money palette is typically composed of neutral and muted tones. Think navy, beige, cream, black, and white. Bright, bold colors can appear too flashy and are generally avoided. Subdued colors are preferred as they exude a sense of calm sophistication and timeless appeal.

Avoid Overly Intricate or Elaborate Designs

Simplicity is key in the old money aesthetic. Avoid clothing with overly intricate patterns, excessive embellishments, or elaborate designs. Opt for clean lines, simple cuts, and minimalistic designs that exude quiet elegance.

Shun Poor-Quality Materials and Fast Fashion

The cornerstone of the old money aesthetic is quality over quantity. Avoid fast fashion items made from poor-quality materials that are not designed to last. Invest in high-quality fabrics such as wool, cashmere, linen, and silk. These materials not only look better but also age gracefully and last longer.

Don’t Wear Anything That Looks Cheap or Lacks Craftsmanship

Items that look cheap or poorly made have no place in the old money wardrobe. Pay attention to details such as stitching, fabric quality, and overall construction. Choose items that display excellent craftsmanship and are built to endure.

Avoid Loud Patterns and Overly Modern Styles

While some patterns like stripes or subtle checks can be acceptable, loud and garish patterns are generally not. Stick to classic patterns and avoid overly modern styles that might clash with the timeless nature of the old money aesthetic.

Don’t Prioritize Trends Over Classic, Timeless Pieces

Trends in fashion are fleeting, but classic pieces remain relevant year after year. Invest in timeless items such as a well-tailored blazer, a classic trench coat, a simple cashmere sweater, and a good pair of leather shoes. These items form the backbone of an old money wardrobe and can be worn in various settings for years to come.

Avoid Overly Casual or Sloppy Attire

While old money style does embrace casual wear, it’s always polished and put-together. Avoid overly casual or sloppy attire such as graphic t-shirts, ripped jeans, or overly distressed items. Even casual pieces like polo shirts, chinos, or loafers should be well-fitted and in good condition.

Don’t Follow Seasonal Fads

Seasonal fads can often lead to a revolving door of wardrobe changes. The old money aesthetic is built on a foundation of quality pieces that can be worn season after season. Avoid the temptation to buy into seasonal fads that may not have longevity.

Steer Clear of Overly Flashy Accessories

Accessories in the old money aesthetic are understated and functional. Avoid overly flashy accessories like oversized watches, chunky jewelry, or anything with excessive sparkle. Instead, opt for classic pieces such as a simple leather belt, a tasteful watch, or pearl earrings.

Try these classic men's watches from Citizen.

Don’t Neglect Personal Grooming

The old money look extends beyond clothing to personal grooming. Avoid overly trendy hairstyles, excessive makeup, or neglected grooming. Aim for a well-groomed appearance with a classic haircut, minimal makeup, and attention to personal hygiene.

Avoid Synthetic Materials

While some synthetic materials may offer durability, they often lack the luxurious feel and natural elegance of materials like wool, cotton, silk, and leather. Avoid synthetic materials whenever possible and opt for natural fabrics that age well and provide superior comfort.

By adhering to these guidelines, you can embody the old money aesthetic with grace and authenticity. Remember, the key is to embrace simplicity, quality, and timeless elegance, avoiding anything that appears overtly trendy, cheap, or flashy.

 

Frequently Asked Questions about Old Money Aesthetic for Men

What is the old money aesthetic called?

The old money aesthetic, often referred to as "preppy" or "WASP" (White Anglo-Saxon Protestant) style, embodies a classic, understated elegance associated with inherited wealth and privilege. It features timeless, high-quality clothing and accessories, such as tailored blazers, loafers, pearls, and muted colors. This aesthetic emphasizes tradition, sophistication, and a sense of exclusivity.

How to become the old money aesthetic?

How to dress in the old money aesthetic?

To achieve old money aesthetics, opt for timeless, high-quality pieces such as tailored blazers, cashmere sweaters, and well-fitted trousers in neutral or muted tones. Accessorize with classic items like pearl earrings, leather loafers, and understated watches. Focus on brands known for their craftsmanship and heritage, and avoid overly trendy items and overt logos. The goal is to embody a refined, elegant look that exudes quiet luxury.

What is the old money style trend?

The "old money" style trend is characterized by a focus on timeless, classic, and understated fashion that suggests generational wealth and heritage. It often includes high-quality, durable fabrics, traditional tailoring, and a preference for neutral or muted colors. This style emphasizes elegance and subtlety over flashy or trendy items, embodying a sense of sophistication and refinement.