Introduction
Indochino and Suitsupply have carved out massive followings by reimagining how modern men buy suits. These two brands came to mind when we went wedding suit shopping ourselves.
Indochino’s full-custom, made-to-measure model has won over value-conscious professionals looking for a personalized experience. On the other hand, Suitsupply's bold, European aesthetic and ready-to-wear tailored suit speaks to those wanting luxury and fit, without waiting weeks.
Let’s dive into the Indochino vs Suitsupply breakdown—and help you find the tailored suit (and shirt) combination that makes you look your absolute best.
Brand History
Indochino’s Rise in Custom Suiting
Indochino burst onto the scene in the mid-2000s with a bold vision: make custom suiting accessible to everyone. What was once reserved for luxury tailors and high-rolling executives became available to anyone with a tape measure and a few hundred bucks. The brand offered a new kind of shopping experience—fully made-to-measure suits, ordered online and delivered to your door.
Headquartered in Vancouver, Indochino took a hybrid approach by launching physical showrooms in major cities across the U.S. and Canada, allowing customers to get professionally measured and feel fabrics in person before ordering. These showrooms helped alleviate common fears about buying tailored clothing online—while still keeping the digital-first model intact.
Their biggest selling point? Customization. With Indochino, you can pick everything from your lapel style to your jacket lining, monogram, and pocket placement. It gives you total control over the look and how your suit fits, something few brands offer at their price point.
Today, Indochino suits are a popular pick for professionals looking for wedding attire, new-job attire, or a personal style upgrade without spending thousands. But are they flawless? Not exactly.
The brand’s growth has come with some fit inconsistencies and mixed reviews, especially when it comes to the initial online measuring process—but more on that later.
Suit Supply’s High-End Ready-to-Wear Appeal
(Thabi2012, CC BY-SA 3.0, via Wikimedia Commons)
While Indochino focused on disrupting the custom market, Suit Supply came in with a different mission: bring high-quality, European-inspired suits to the U.S. ready-to-wear market. Founded in Amsterdam in 2000, Suitsupply combines luxury fabrics with bold styling, crisp tailoring, and a shopping experience that feels more like a high-end boutique than a department store.
Suitsupply has become a favorite for professionals who want structure, detail, and a touch of flair in their formalwear. Their stores are thoughtfully designed, staffed by style advisors, and stocked with beautifully constructed suits that can be tailored on-site, sometimes within the same day.
Rather than full-custom suiting, Suit Supply offers a curated approach. You try on the size that fits closest, and their in-house tailors make adjustments. It's not made-to-measure, but it gets you very close—with the added benefit of seeing the final product before buying.
Suit Supply sources its fabrics from top Italian mills, including Vitale Barberis Canonico and Reda. Jackets are often half-canvassed or full-canvassed—a major step up from the fused construction found in many mass-market suits.
The downside? Prices are higher, and the European cut might not be for everyone. But for men who want fast, stylish suiting without compromising on fabric or craftsmanship, Suitsupply brings a premium experience to the table for how a suit fits.
Suiting Options and Customization
What Indochino Offers
These two brands have their own range of customization options. Indochino is all about options. Their suit-builder tool lets you pick from dozens of customization points:
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Fabric (hundreds to choose from)
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Lapel styles (notch, peak, shawl)
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Jacket vents, pockets, linings
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Button colors and stitching
This high level of customization options is impressive for suits that start around $399. You’re getting a fully made-to-measure experience at a fraction of the price. It’s a smart pick for men who know what they want and aren’t afraid to mix classic and contemporary touches.
Indochino also offers vests, different types of jackets, chino pants, and even dress shirts—though the latter have received less praise compared to their core suits. The brand is primarily known for entry-level custom suiting, especially popular among groomsmen, young professionals, and those buying their first real suit.
Suitsupply’s Experience
(Amin, CC BY-SA 4.0, via Wikimedia Commons)
Suitsupply doesn’t offer full customization, but what it lacks in that department, it makes up for in fit consistency and in-store tailoring. Their collections are seasonal and trend-forward, but they also carry timeless staples year-round. You can walk in, find a suit that fits well off the rack, and get it tailored to perfection, usually within days (or hours at flagship locations).
Customization is limited to choosing your fabric and basic alterations—like hemming, waist suppression, and sleeve adjustments. However, some of their Made-to-Measure programs at select stores offer a higher level of personalization, including lapel shapes, linings, and pocket styles.
Suitsupply suits start around $650 and can go upwards of $1,200 depending on the fabric and construction. It’s not budget territory, but you’re paying for premium quality, in-store service, and quick turnaround.
Choosing between the two isn’t just about price—it’s about your priorities:
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Go Indochino if you value full customization and enjoy personalizing every aspect of your wardrobe.
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Go Suitsupply if you want expert tailoring, fast results, and higher-grade construction without designing from scratch.
Both serve different needs—it's about matching the buying experience to your expectations for fit, quality, and timing.
Fit and Experience
Indochino’s Fit Model
(INDOCHINO’S MADISON AVENUE STORE PHOTO: VIA INDOCHINO FACEBOOK)
Indochino has built its reputation on a made-to-measure fit process that starts with either an online self-measurement guide or a personalized in-store fitting. Once your measurements are locked in, they’re saved to your profile so you can easily reorder future items with the same fit.
The appeal is strong: suits made just for you, with your exact specifications, often delivered in about four to six weeks. But the reality can be hit-or-miss. If your measurements aren’t taken accurately—especially when done online—it can result in a less-than-perfect fit. And while Indochino offers a remake or credit for minor issues, the process can take time and involve back-and-forth communication.
(INDOCHINO’S MADISON AVENUE STORE PHOTO: VIA INDOCHINO FACEBOOK)
Showroom experiences are typically better. A trained specialist will take your measurements, walk you through fabric options, and help you customize every detail. Still, adjustments may be needed even after delivery. For men who are okay with a little patience and a few alterations, Indochino delivers good value for a semi-custom product.
Indochino does not provide free returns as their suits are custom.
Suitsupply’s Fit and Finish
(Thabi2012, CC BY-SA 3.0, via Wikimedia Commons)
Suitsupply is known for sharp, structured fits that cater to a modern silhouette. The brand’s ready-to-wear approach means you can walk into a store, try on a full range of jackets and trousers, and get a clear idea of how each piece feels on your body.
In-house tailoring teams are available at every location, offering quick adjustments that take the off-the-rack experience and make it feel tailored. This is one of the biggest advantages Suitsupply offers: the ability to see and feel the garment in person, and walk out with a nearly perfect fit within days—or sometimes the same day. (In our personal experience, there can be up to one hour wait for a walk-in appointment at Suitsupply's Culver City location on the weekend in a busy season.)
Their sizing is consistent across collections, which makes it easy to reorder or mix and match styles in the future. For guys who prefer to try before they buy and want fast results without compromising on fit, Suitsupply wins big here.
Suitsupply only provides free returns on unworn, unaltered items.
Fabric and Construction Quality
Indochino Fabrics and Craftsmanship
Indochino offers a wide range of fabrics, starting from budget-friendly wool blends to more premium 100% wool selections. You’ll find seasonal options, bold patterns, and a mix of classic navy, gray, and charcoal staples. The suits are made in China, which helps keep their cost low while allowing full customization.
Construction varies depending on the price tier. Most of their suits are fused—not canvassed—which means they may not drape or last as well as higher-end garments. However, for the price (starting under $500), it’s hard to argue with the amount of personalization you’re getting.
That said, there are some concerns about quality control. Stitching, button placement, and minor construction flaws have been reported by some customers. While not universal, it reflects the need to manage expectations if you’re shopping in this price range.
Suitsupply’s European Fabric Game
Suitsupply sources the majority of its fabrics from world-renowned Italian mills like Vitale Barberis Canonico, E. Thomas, and Reda. These mills are known for producing soft, durable, and luxurious wool and wool blends. You’ll also find seasonal fabrics like linen, flannel, and cotton in various weights and textures.
Construction is a major highlight here. Many Suitsupply suits are half-canvassed, allowing the jacket to mold to your body type over time. Higher-end suits offer full-canvas builds for even better longevity and movement. The result is a crisp, clean look that holds up for years when properly cared for.
This attention to detail extends to shoulder structure, lapel rolls, and finishing touches, making Suitsupply feel more like designer quality without the four-figure price tag.
Price and Value
Indochino Pricing
Indochino’s pricing structure is straightforward and appealing. Suits start around $399, with regular promotions bringing entry-level options down to as low as $299. Even with add-ons like monograms, contrasting buttonholes, or functional cuffs, most fully customized suits come in under $600.
The trade-off? You might need a local tailor to make final tweaks if the fit isn’t perfect the first time. And while the suits look sharp, they may not hold up as long as pricier alternatives if worn daily.
Suitsupply Pricing
Suitsupply suits start at around $650 and quickly move up to the $800–$1,200 range depending on fabric and structure. While this is a jump from Indochino, what you’re paying for is immediate access to high-quality materials, expert tailoring, and a suit you can see and try before purchasing. (We got my husband's Suitsupply wedding suit for around $1,100 going the Made-to-Measure route.)
For daily wear, business travel, or client-facing roles, Suitsupply offers strong value for money at the mid-premium level.
The Perfect Shirt to Complete Your Suit
So you’ve found the suit—sharp, clean lines, tailored shoulders, and fabric that feels like a million bucks.
But here’s where many guys go wrong: they throw on a shirt that doesn’t match the same standard. Suddenly, that investment suit is paired with a baggy, wrinkled, or ill-fitting shirt that takes away all the polish you worked so hard to achieve.
A suit is only as strong as the layers beneath it. And when you’ve already gone through the effort of customizing your suit or investing in premium off-the-rack tailoring, the last thing you want is a shirt that ruins the fit.
That’s where Nimble Made steps in—not as a competitor to Indochino or Suitsupply—but as the best slim fit dress shirt to pair with your suit.
Nimble Made’s Slim Fit Dress Shirts: The Ideal Match
Nimble Made makes shirts for men who demand more from their wardrobe. Our focus is clear: offer truly slim-fitting dress shirts that don’t require tailoring, and deliver premium quality at an honest price.
We size by height and weight—not just neck and sleeve—which means you get a shirt that actually follows the shape of your body. No billowing waist. No extra sleeve fabric. Just clean lines that align perfectly with the tailored look of your new suit.
And because we focus solely on slim builds, our sizing is unique to us—six proprietary fits that solve the problem most dress shirts ignore. Read our fit guide here. If you’ve already taken the custom route with your suit, you’ll instantly appreciate how off-the-rack Nimble Made shirts complement that attention to detail.
Our shirts start at just $78, made from 100% cotton, ethically produced, and built to match the quality of the layers you wear them under.
Comparison Table: Indochino vs Suitsupply + Shirt Alternative
| Category | Indochino | Suitsupply | Nimble Made (Shirt Alternative) |
|---|---|---|---|
| Founded | 2007, Canada | 2000, Netherlands | 2018, USA |
| Product Focus | Custom suits, made-to-measure | Ready-to-wear suits, premium tailoring | Slim fit dress shirts, accessories |
| Fit Options | Made-to-measure (based on personal measurements) | Off-the-rack with in-store tailoring | 6 proprietary slim-fit sizes (height + weight based) |
| Fabric Quality | Wool blends to premium wools (made in China) | Italian wool, full/half canvas construction | 100% cotton, Oeko-Tex certified |
| Pricing | Suits from $399+ | Suits from $650+ | Shirts from $78 |
| Customization | High: lapels, linings, monograms, pockets | Low to moderate (some made-to-measure locations) | Slim sizes off-the-rack, no tailoring required |
| Customer Experience | Online-first with showroom option | In-store focused, luxury experience | Online boutique with fit quiz & free returns |
Final Verdict: Which Suit Brand Is for You?
Choosing between Indochino and Suitsupply really comes down to what you value most in your suit-buying experience.
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Choose Indochino if you want full personalization, lower entry pricing, and are comfortable with a slightly longer wait. It's ideal for those building a wardrobe on a budget or looking for one-of-a-kind pieces.
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Choose Suitsupply if you prefer premium construction, a modern showroom experience, and want to walk out with your suit in hand (plus a few professional alterations). It’s best for men who wear suits often and want fast results with lasting quality.
A great suit needs an equally great shirt. Nimble Made fills that gap by offering Actually Slim Fit dress shirts built with the same care and precision that you expect from your custom tailoring experience.
So when the suit is chosen and the alterations are done, don’t let your shirt bring down the look. Choose a shirt that fits just as sharp as your suit. Choose Nimble Made.
If you liked this brand comparison article, read our other menswear guides:
FAQs about Indochino vs Suitsupply
Is Indochino bad quality?
Not necessarily, but it depends on expectations. Indochino offers impressive value for the price, especially with full customization. However, some customers report inconsistent fit and quality control. It’s a strong choice for those seeking affordable made-to-measure suits, but not without potential hiccups in the process.
Are Suitsupply suits made in China?
No, Suitsupply suits are primarily made in Europe. They use high-end fabrics from Italian mills and assemble their garments in European production houses, including Portugal and Eastern Europe, which contributes to their elevated craftsmanship and higher price point.
Is Indochino a Chinese company?
No, Indochino is a Canadian company headquartered in Vancouver. While their suits are produced in China to keep prices low, the brand is not Chinese-owned or operated.
Who competes with Suitsupply?
Suitsupply’s main competitors include brands like Bonobos, Brooks Brothers, Spier & Mackay, and even higher-end lines from J.Crew. For the shirt component, Nimble Made is a strong complement—offering dress shirts with boutique-level quality that match the style of a premium suit.
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